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Gemstone Lore Boosts Your Jewelry Sales Knowing some gemstone lore, crystal properties, and other metaphysical matters can help you sell more jewelry. You may or may not believe in this lore yourself - but many of your customers are extremely fascinated with it. The traditions or lore of a particular stone often influence someone to purchase jewelry made with it. And it's not uncommon for customers to ask for jewelry made with a certain stone, once they discover the traditions behind it. Gemstone lore plays into one of the main reasons why people decide to buy a piece of jewelry - they like to have a story or legend attached to it. If you're good at storytelling, you can weave this lore into interesting tales that can give your jewelry sales a big boost. I recommend that you have a gemstone reference book as part of your jewelry library; it will get a lot of use, especially if you have it available for customers to browse through at your booth during shows.

Contributed by rena on February 28, 2008, at 12:17 PM UTC.

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biblefreeorg liked this intel. Jun 2, 2011

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That's my story and I'm sticking to it especially if you buy my jewelry. LOL

biblefreeorg Jun 2, 2011 11:58

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This intel was contributed by rena

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